Despite working in the television industry, there are very few television shows that I will really invest my time and interest in. There are so many shows out there, with new ones popping up every season claiming to be the next great thing, only to disappear half a season later.
A few years back, this show came out that looked like a
Cast Away rip-off. A bunch of people got stranded on an island after their plane crashed, and found themselves in a
Lord of the Flies-like predicament. Been there, done that. Frankly, I'm a busy man, and my time would probably be better spent pounding a half-rack and watching
MXC.
A year later, a close personal friend couldn't stop raving about the brilliance of this new show that she got hooked on. Given her track record of favorite shows (Sex and the City, The Tyra Banks Show, et cetera), I had my doubts. After some arm-twisting, I was forced to sit down and watch it. My life hasn't been the same since.
That's right, I became a hopeless addict of
Lost. A clever, well-written show with with an excellent ensemble cast. But that barely scratches the surface.

The format in itself is addicting. You're thrown all these characters, and each episode switches between two story lines: One, the over-aching island drama... the other, a flashback into the life on one of the characters. With each episode, you get a different back story with details that change the present story. Now that the producers have set a date for the final season, they have changed the format into flashing forward rather than back, where you see certain characters that got off the island, discussing cryptic events that are yet to be unveiled. Brilliant.
However, the true genius lies outside of the show itself. During the commercial break for an episode last season, there was a
strange commercial for some sort of medical foundation. Unless you really paid close attention to the storyline, you would have easily missed the fact that it was a foundation briefly mentioned during the show. If you called the given phone number, you'd get further information about the genetic research going on at the foundation, and be directed to a website. At the website, you'd get the back story of various medical experiments that the foundation was doing, possibly on the island that the show takes place on. Through excessive digging, you may be able to start unraveling the mysteries behind the basic story line.

Months later, another commercial ran, this one for a
candy bar that was found on the island. Again, if you weren't paying attention during the commercial break, it would have flashed right by without your notice. After some digging through the website mentioned in the commercial, you might have stumbled across the fact that the company is owned by the same foundation that ran the last commercial. They even had events around the country where the fictitious candy bar was distributed with further clues into the foundation's secrets.

This is only the beginning. They released
a novel supposedly written by someone who died in the plane crash, which reveals further secrets into one of the story lines. In addition, mysterious
video blogs started surfacing on the internet from a girl investigating the foundation, only to find she's gotten in over her head. With the new season, they played a
commercial for the fake airline that crashed, which provided a
website that had been
hacked by a friend of one of the crash victims that doesn't believe the airline's
cover-up. None of this is ever mentioned within the episodes, but the more digging you do, the more you understand what's going on.
It's a brilliant guerrilla-style cross-marketing campaign unlike anything else out there. They found a way to combine a normal show with the world of the internet in order to create an interactive experience that really makes you think in order to put the puzzle pieces together and understand what's going on. Or you could just take the show at its surface value and be perfectly content.
Unlike so much television out there today,
Lost is the thinking man's show. If you've got some time to kill, I recommend renting season 1, saying goodbye to loved ones, and starting the journey that, much like meth or heroin, will change your life forever.
Welcome back, old friend!